From launch to 90% sold in two months.

The challenge

Launch a brand-new Bay Area cultural experience in just two months — with no established email program, social presence, or paid media infrastructure — and quickly build the awareness and audience needed to fill a 6,000-ticket event.

Our approach

• 1

  Built the complete Meta infrastructure and launched coordinated organic and paid social campaigns.

• 2

  Developed a full email strategy, including campaign sends and an automated drip campaign to past ticket buyers.

• 3

  Led an aggressive earned media campaign — 120 articles and broadcast stories, including a San Francisco Chronicle Datebook cover — amplified through email and paid social.

• 4

  Created a high-volume organic content strategy led by short-form video.

• 5

  Integrated PR, email, organic, and paid media into a single campaign, continually optimizing toward ticket sales.