CBCO — A SINE Group Company

About CBCO

Meaningful connections. Measurable growth.

A SINE Group company that brings together decades of communications and marketing experience with the capabilities of a global leader in audience engagement and activation.

Who we are

Since 1986, CBCO has partnered with leading arts, culture, entertainment, and nonprofit organizations to build visibility, strengthen brands, and grow audiences. That legacy continues today through an integrated approach that combines communications, marketing strategy, audience insights, and performance-driven activation.

Clients benefit from responsive service, experienced leadership, and practical support; all backed by SINE’s expertise in data, audience intelligence, CRM, media activation, and analytics.

Because successful marketing is more than visibility. It is about creating meaningful connections and measurable growth.

How we work

An extension of your team.

Whether you’re launching a season, managing a leadership transition, rebuilding your marketing infrastructure, increasing earned media, expanding audiences, or simply need additional support, CBCO becomes an extension of your team.

Client benefits

  • Senior-level leadership and hands-on execution
  • Strategic communications and public relations expertise
  • Fractional marketing support and interim leadership
  • Integrated campaign planning and management
  • Access to SINE's audience intelligence and activation capabilities
  • Flexible resources that scale to meet changing needs
  • Data-informed strategies and measurable results

History

Founded in 1986.

CBCO grew out of broadcast communications, including senior roles at one of the nation’s top public television stations. Over four decades, the agency has placed stories in the New York Times, Wall Street Journal, USA Today, People, National Geographic, and Reuters; secured coverage on Fresh Air, CBS Sunday Morning, The Today Show, Good Morning America, and Entertainment Tonight; and represented more than a thousand productions in theatres of every size throughout Northern California and across the country.

CBCO is a member of ATPAM (Association of Theatrical Press Agents and Managers) and has been recognized twice by the Bay Area Theatre Critics Circle for outstanding contributions to the arts community — most recently with its highest honor in 2020.

SINE Group

Part of a global consultancy growing the live experience economy.

CBCO is part of SINE Group, a global marketing technology and activation consultancy on a mission to grow the live experience economy. Operating from offices in London and New York, SINE Group specializes in live and ticketed experiences across theatre, culture, attractions, and sport, combining sector expertise with technology, data, ticketing, and media.

For clients who need national or international reach, CBCO and SINE Group work together seamlessly.

Learn more at sinedigital.com
SINE Group

Results on the record

Four decades.
Over a thousand productions.
Coverage that counts.

0 yrs
Four decades in Bay Area arts & culture PR
0+
Productions represented
0+
National Broadway tours

Featured in

The Today ShowThe New York TimesWSJNPRand national press beyond